FROM THE PROMOTION

Advertising Age - Best Product Integration of 2009

Recognized as one of the five best branded entertainment deals of 2009, featuring extensive storyline integration.

Gold SABRE Award - Integrated Marketing Communications

The annual SABRE awards honor the best in domestic and international public relations strategies and tactics. Hilton is the only hotel brand receiving recognition and joins IBM, Starbucks, HP, Mattel (for Barbie’s 50th anniversary), Coors and other major brands at the top of the medal stand.

Brandchannel.com – Best Integration

Brandchannel.com recognized the integration and value of product placement in Oscar-nominated films, citing Hilton and “Up in the Air” as a lucrative partnership.